Archive for February 13th, 2010
Why is Synovate lying again to us with their guessed statistics?
by Idd Salim on Feb.13, 2010, under Symbiotic
Well, someone once told me : “There is no group of people easier to lie to, than Kenyans”. I agreed. Especially the Kenyan non-gay male.
So, for the last 8 years or so, I have been reading reports from steadman on how many people like raila on mondays and how many like kibaki on fridays after 2 bottles etc. I took them as gospel truth. There was no way of verifying these stats.
For things that I have no knowledge of, I always Assume that THAT the truth is what I am told but people, I assume, know better.
But when someone grows the balls to LIE TO MY FACE about things I Know about, it really annoys me to the gut. Even more annoying than sitting with a Man Urinals FC fan. Are we that dumb?
Synovate are paid Millions of Kenya Shillings to research and report. But this time, they lied to my favorite news reporter, KK, at [HERE] and this really annoyed me. Thus Spaketh Synovate:
- Kenya now has over 2 million registered users on Facebook.
- Email is being discarded in favour of social networks like Facebook and Twitter by new Internet users in Kenya. One quarter of Kenyans who are online do not have email addresses.
- 79% of Kenya’s Internet users are members of Facebook.
- Daily and weekly internet usage in Kenya have both doubled in the last two years whereas monthly usage grew by over 80% in the same period.
- Kenyan Internet users spend approximately 70 minutes online during each visit. This utilization is comparable to the average amount of time spent on television.
Ohhh.. Phullllleeeez!!! How about some facts. How about some REAL facts.
- Kenya now has 561, 000 registered users on FB. Not 2M.
- Email is being discarded in favour of social networks like Facebook and Twitter by new Internet users in Kenya. One quarter of Kenyans who are online do not have email addresses. [Ohh dear!! You need an email address to register on twitter and facebook. Chicken and Egg, anyone?!]
- Only 16.7% of Kenya’s Internet users are members of Facebook. Not 79%!! Where did they get that from. There are just over 4M Kenyans with Internet – [Check Here]
I could not bother with the rest.
It is one thing to tell Kenyans that KTN is the best TV today and that KBC is the best after they pay some few coins, but please, leave the Internet Data and Statistics to the open. This is FREE and IMMANIPULATABLE information that we CAN verify.
This time, SINNOVATE, you have been measures, weighed and found wanting.
Amen.
Back to code!


