Thus Spaketh Idd Salim

Archive for March 4th, 2010

And then came the Real Safaricom

by Idd Salim on Mar.04, 2010, under Bwana Kukubo, Symbiotic

On Tuesday, I had the pleasure of being in the same room with some very influential development oriented people. Meeting was held at ICT board, hosted by PK. Invited were Symbiotic, MobileMonday, Safaricom, Top PRSPS and Developers in then Kenyan Mobile Arena

It was a good meeting of minds and well worth the time and effort. For Once, I was in a room with some guys from Safaricom who had their brains bigger than their Egos.

Present

Paul Kukubo – Head of ICT, Lewela and Kaburo

2 Peters from Safaricom, Sylvia Mulinge,

Salim, Timo from SMC, Wesley from Letti Games, Cellulant, Adtel and IMS teams.

Absent

All other Jokers in the country.

Agenda

  • Why Safaricom is seen as a monster by Kenyan Software developers. Perception being that most ideas sent to Safaricom disappear at the Marketing department and and get ‘stolen’ to make Safcom all this BILLIONS, while the real inventors languish in poverty.
  • How do we as inventors and developers work together with Safaricom and make a living out of code.
  • What are the key failure factors met by developers while dealing with Safaricom.

Mangumi na Mateke

The top 2 issues and responses are as listed below.

ISSUE: The current locus standi is grim and really pathetic. Wesley argued that Apple Automatically gives the developer 70% shares and keeps only 30%. This encourages the developers to innovate and pays them immediately. Safaricom and the PRSPs take over 75% leaving the developer with a measly and satanic 25%. As if that is not enough torture and an abuse of human rights, the developer WILL NOT get paid until after 4 months. A Kenyan Mobile developer CANNOT live on code, unless they decide to follow the path of the weak and prostitute themselves and get employed

RESPONSE: Safaricom expressed willingness to shift the revenue shares to the favor of the developer. Developers will get as high as 90% of the money they bring. Systems that bring DATA traffic and thus bring residual income to Safaricom, e.g. Sembuse from Symbiotic, will also attract special treatment and revenue share models from Safaricom.

ISSUE: There are SO MANY requirements from Safaricom before a developer can get to the platform where their services reach the market. CCK Licence, PRSP Licence etc.

RESPONSE: This challenge fell to the PRSPs. It is, obviously out of the Safaricom domain. Adtel and IMS expressed willingness to incubate developers and their systems [Apps, Games, Ideas] at a very sexy revenue share.

There is a positive vibe from Safaricom at last which might indicate the following:

  • The actual problem and cause of the ‘Safaricom ni Madogi’ movement in Kenya by coders is due to the red-tape between the entry-level marketing department and the upper tier. I remember going with a proposal to SafCom and Evah from VAS asking if we were read to accept 5% revenue share while SafCom kept 95%. I felt like crying. Maybe she was Joking. Meeting people higher up makes you realize that SafCom aint all that bad.
  • Safaricom have started to realize that Voice and SMS are dead! The next frontier for MSP Mkwanjalization is DATA and DATA driving solutions. Step in Java Developers!
  • Safaricom have started to smell the coffee. Which is good. Of late, they have just been inhaling the AC!

Lemmi go back to code. Mbugua is giving me that ‘you have not coded for 12 minutes straight’ eye! And No, Deno, Safaricom have not ‘onad me kando’ to do a positive blog about them. Good stuff is happening.

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