Thus Spaketh Idd Salim

Archive for August, 2010

Should Google pounce now, or wait a little longer?

by on Aug.03, 2010, under Google and Africa

The fibre is here. Actually it was here, the NO-fibre camp cut it, it was restored by the YES-fibre team etc… etc… And the beat goes on. I was adviced not to blog today and I am pissed off by some idiotic fellas I had an unfortunate fate of entering into a business deal with (details withheld as Google will index them). No Wonder I am slowly contemplating employment (*seriously*). BUT, the mind-boggling nature of the potential for Google  in today’s East Africa (Read: Kenya) is colossal and I hate going to bed with something colossal in my pan… errr…. my chest. So I have to get it out.

The greed to do everything, anything and everyone hard and deep has Seen Safaricom tap into only 1/10th of its population with the Internet service. Self-consoling marketers will argue that most of the Devices in Kenya are NOT Internet-ready, but you just need to  see the crazy figures on the net about device-ids of FB Pokers from Kenya and EA to see that this can’t be further from the sad truth.

Sovaya is a Local Internet company that had/has the ability to deliver this solution. Why they are not doing it City-wide is as complex as writing the Dijkstra’s Algorithm PoC code in VB, but that is where we are.

This opens up space for a serious, big, bold and service-before-profit, no-nonsense company like Google to come and show the local players (read: jokers) how it is done.

From : http://www.thehoustonwifi.com/images/WiFI-Beneficios.gif

Serious and Afforfable Wifi for Business and Home use

This model would have the following (direct and indirect) benefits to google:

  • Massive Direct sales for the Nexus One .
  • New radio-station trivia and social experiments based on GeoCaching.
  • Development of MANY and SENSIBLE Android apps for the local market – Believe me, Kenyans CAN code like crazy!
  • Unprecedented Experiences like LBA, LBS, Localization based on Wifi Tower ID and GPS Location powered by GoogleMaps.
  • GoogleCheckOut would oust/complement Mpesa as it would be agnostic. If Google were to get to bed with Saf, then EVERYONE would be on Mpesa. Else, Everyone, would be on GcO standalone.
  • Helping local artists, farmers and small-scale vendors by leveraging platforms like KeleleMobile, MaduQa, SMSoko etc to help then sell digital content to the Masses without seeing the MNOs eat over 60% of their per-sale profits.

Google has a chance to be the darling of 120m people and has that market Space open for the Nexus and other GoogleApps.

Back to Code.

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